Rockett Press Box
May 6, 2009
BB&T names Rockett Interactive AOR (Agency of Record) for online advertising
Rockett Interactive, the privately-held interactive agency based in Cary NC, announced that it has been selected as the Agency of Record for interactive marketing activity by Winston-Salem, NC-based BB&T. BB&T is the nation’s 12th largest financial holding company with more than 1,500 financial centers in 11 states and Washington D.C. BB&T has become increasingly engaged in online marketing thanks to Rockett Interactive’s guidance and the channel’s measurability and strong ROI. “We are excited to continue our relationship with BB&T and are looking forward to helping them leverage the power of the online marketing channel,” says Rockett.
Rockett Interactive, founded by Mark Rockett in 2003, ranked # 87 overall, and #8 among advertising/marketing companies, in the Inc. 500 list of fastest-growing privately held companies for 2008. The award-winning agency focuses exclusively on online advertising, specifically display advertising and search marketing, with particular emphasis on data intelligence and results analysis. Continuing the recent track record of outside recognition for excellence, Mark Rockett, CEO, was recently named a finalist for Business Leader Magazine’s Entrepreneur of the Year Award.
