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Client Success A
Campaign Goal: Increase new checking and savings accounts via online applications

Activities:

• Through customized Interactive 101 trainings, helped introduce the targeting capabilities of today’s online media and highlight the potential for incorporating online advertising into their overall mix.
• Collaboratively created a comfort level with interactive strategy and tactics, developed opportunities and met technical imperatives.
• Tested and rolled out with geographically-targeted search and display campaign.

Bottom Line:
Successfully achieved client goals:

• Generated account applications and through third party Ad Serving.
• We optimized the campaign to maximize ROI & increase the quality of the leads based on the overall value of the BB&T customer.
• Per the client, online has been their most efficient channel of advertising.
• Our campaign optimization and measurement abilities led to an increase in BB&T’s online spending by 1000% (yes, one thousand percent) over 15 months.

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