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K12Client Success B
Campaign Goal: Raise awareness and generate qualified sales leads for new virtual school program

Activities:

  • Created e-newsletter and display advertising campaign to reach a very niche audience: school superintendents & principals.

Bottom Line:
Successfully achieved client goals:

  • K12 requested the agency pause campaign mid-run due to the overwhelming online response, and client needed extra time to appropriately follow up on all the leads generated.

 

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