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LuluClient Success C
Campaign Goal: Expand registrant base for online book publishing and improve cost per registrant.

Activities:

  • Created and implemented Lulu’s first national online media campaign.
  • Help establish baseline metrics through our third party tracking initiative.

Bottom Line:
Successfully achieved client goals:

  • Generated registrants and through third party Ad Serving tracking measured and established online cost per registration goals.
  • Lulu felt confident enough with Rockett Interactive’s ability to deliver and measure, they tripled their online spending.

“Rockett’s commitment to performance and absolute professionalism has left no doubt that we will continue to work with them for our online advertising efforts.”
Sheila Carter, Sr. Director, Communications

 

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