A Comprehensive Array of Services
RESEARCH/CUSTOMER INSIGHT
Subscription to Nielsen//Netratings
- @Plan
- NetView
- AdRelevance
MEDIA PLANNING & BUYING
Search Advertising
- Search engine marketing (optimization and pay-per-click)
- Keyword list development
- Ongoing bid management via DoubleClick DARTSearch
- Ongoing keyword/creative optimization
Display Advertising
- Interactive display advertising and sponsorship on portals/content sites
- Geographic, demographic and behavioral targeting
- Consumer & B2B Advertising
EMAIL MARKETING
- Newsletter sponsorship
- Stand-alone email (opt-in only)
AD SERVING
- Comprehensive Ad Serving via DoubleClick DART
- Comprehensive ad tracking across display, search and email marketing
OPTIMIZATION/DATA INTELLIGENCE
- Campaign performance measurement and analysis (ROI via cost-per-action)
- Campaign optimization by all variables: offer, message, site, placement, creative, landing page/customer action and/or contact flow
INTERACTIVE 101 EDUCATIONAL SEMINARS
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